They say 'when in Rome, do as the Romans do'. We guess that means going crazy at Primo Maggio, Italy's televised free rock concert featuring a host of bands, artists and performers.
There are a few things the Romans have historically done well - roads, coliseums, building an Empire to name a few. Basically, we didn't have them down for free rock concerts. But Primo Maggio, attracting hundreds of thousands of spectators every year, is easily the largest and best free rock music event in Italy.
Dating back to 1990, Primo Maggio has been building a strong reputation for over 25 years. Today it is televised across Italy, widely covered by the press and has the backing of established sponsors. It falls on May 1st every year, which also happens to be 'Labour Day', a public holiday which sees many Italians already in high spirits and ready to celebrate at the Piazza San Giovanni. As such, many restaurants and shops are closed but it's never a problem for tourists as the streets fill up with locals creating a festive atmosphere.
An array of performers line up to rock out on stage in front of a lively crowd, with the concert getting underway around 3 p.m. before coming to an end at midnight. Most acts are made up of local or national artists but you will also find a few international bands gracing the stage and perhaps even a special guest if you're lucky. Given Primo Maggio's huge popularity, most people tend to head here in the morning before the acts kick off proceedings to guarantee a good view of the stage; keep this in mind if you're one of those front-row rockers who like to be in the thick of the action.
Judging by the vibe at Primo Maggio, maybe the Romans should have spent more time organising concerts and less time building roads. Just a thought.
*We do our very best to verify the dates of our events but please check with the official event provider before booking your flights. We would hate for you to be disappointed!